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Advertising for businesses of all sizes with America’s #1 retailer.1
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What’s new
Fresh from Expo West 2026, we’re breaking down 3 key signals shaping the future of grocery marketing — and what advertisers should be doing now to stay ahead.
Discover how Sweet Hearts turned new fashion styles into new customers — and faster sales growth with an always-on strategy.
Announcing the 2026 Partner Awards—celebrating agencies, tech, and media partners driving innovation, impact and results.
Turn millions of shopping moments into your next sale
Help reach customers at every touchpoint — on the Walmart site, app and in stores — with data-driven advertising that scales.
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Expansive scale to reach shoppers everywhere
Turn inspiration into impact with ad formats — from digital to in-store placements — aligned to every step of the customer’s omnichannel journey.
Insights and stories to spark your next move
Footnotes & citations
1. Kantar and National Retail Federation (NRF) as cited in press release, July 2024; based on 52/53-week annual retail sales.
2. Walmart annual report papers, March 14, 2025.